WHAT B.NATURALSTORES IS ALL ABOUT
Posted by BRENDA WOLFE on 29th Aug 2023
At B.NATURAL, we believe that true luxury is not just about the finest ingredients and exquisite scents; it's also about giving back to our community and supporting the heartbeat of America – small businesses. Our brand story is one of dedication, passion, and commitment to quality.
I am Brenda Wolfe, native to New Orleans Louisiana, have resided in Ponchatoula, Louisiana most all my life. I am widowed, mother of 3 beautiful children, 3 grandsons, 3 granddaughters, and one great grandson. I am a self taught artist and previous owner of several small businesses throughout my life/career including the food industry, retail apparel, and handmade crafts.
I quickly learned and acquired a deep appreciation for the artistry and skill that goes into creating unique, handmade products that mass produced products cannot duplicate both the simplicity and charm. My parents were small business owners, so entrepreneurship came naturally to me. A few years after my marriage and the birth of our first child, my husband and I purchased the same restaurant that my parents owned when I was a very young girl. After the death of my beloved husband of 33 years in 2002, and Hurricane Katrina in 2005, I took a job in the corporate world to sustain my living. There I traveled extensively with my job around the country until my semi retirement in 2019. I came home opened my art studio and started my new business venture happily making my art and jewelry, Bdub's Art Studio, LLC. Bdub is my nickname.
My B.NATURAL journey began the following year during the Covid pandemic. The constant washing and sanitizing of my hands left them extremely dry. The commercial lotion product I was using just seemed to wash right off with the next hand washing. So it began with a simple desire to create a better hand lotion for myself, one that would moisturize and protect my skin. After several months of research and trial and error I developed a product I was happy with and wanted to share with others. That product was my solid Luxury Lotion Bar. With that in mind BNATURAL was born.
My Luxury Lotion Bar quickly became my best seller overriding my art & jewelry sales as I began adding more products to my bath & body line. After 3 years, my Luxury Lotion Bars have continued to be my top seller and is now offered in over 20 fragrances. Although I still love my art and jewelry making, I have found a new expression and avenue of revenue for my love of art and color, from designing labels to creating a new and beautiful designer soap. In a nutshell, it's one of the things in life that gives me a sense of purpose and fulfillment.
Having had some previous experience with wholesale marketing during the 90's, I decided that Wholesale would be my main pursuit with my B.NATURAL brand. I now have products in over 100 retail stores around the country and is how I continue to serve the retail industry.
The heart of our brand lies in the partnerships we've nurtured with other small businesses. These partnerships aren't just about transactions; they're about fostering relationships that go beyond profit margins. Through our commitment to American-made products for sourcing our ingredients, we're not just creating jobs – we're preserving traditions, and supporting local economies and contributing to making our country remain a great nation.
Step into the world of B.NATURAL and experience the captivating aromas, the silken textures of our lotion bars, the fantastic velvety creamy lather of our coconut and goat milk bath bars, every item is a testament to one who pours her heart into her craft. You got it! I'm passionate about what I do and what I present to the public is hopefully found to be beautiful, quality products that are enjoyed by many.
Luxury with a purpose – that's the essence of BNATURAL. Join us in celebrating the beauty of American-made products, in elevating small businesses, and in indulging in the finest bath and body experiences and craftsmanship.
BRENDA WOLFE
Founder & Owner